Vivace Amina

Lead Fashion Designer & E-commerce Manager

February 2023 – Present

Social Media Strategy & Content Creation
Developed and executed strategies for Vivace Amina, creating engaging content that grew the community and drove conversions. Oversaw photoshoots, video production, and post scheduling to enhance brand awareness.
Go Shop @ vivaceamina.com
QuickBooks Financial Tracking
Maintained and manageed QuickBooks for Vivace Amina, ensuring accurate accounting and seamless financial tracking for the business.
Go Shop @ vivaceamina.com
Influencer & Affiliate Management
Led grassroots marketing with influencers and brand ambassadors to grow brand awareness.
Go Shop @ vivaceamina.com
Shopify E-commerce Management
Designed and managed Vivace Amina's website, leveraging Shopify plugins and themes for a seamless and engaging user experience.
Go Shop @ vivaceamina.com
International Relationships
Conduct weekly product reviews with international manufacturers to maintain quality and brand standards. Negotiated prices accross currencies based on MOQs.
Go Shop @ vivaceamina.com

Sample Video Featuring Vivace Amina Clothing (created for viewing on a phone)

Dr. Kemba Marshall

Web Developer – Digital Marketing – Product Launch 

January 2024 – Present

Website for Personal Brand
Website for Dr. Kemba Marshall, blending a professional design with intuitive navigation for enhanced user engagement.
Visit DrKembaMarshall.com
Content Strategy for Book Launch
Developed a targeted content strategy to promote and launch Dr. Marshall's book, Diversity, Equity, and Inclusion in Veterinary Medicine, highlighting key themes and engaging diverse audiences through tailored campaigns.
Purchase Book Today
Video Production & Post Production
Collaborated with a remote camera crew to capture footage and handled post-production editing to create polished, engaging content for social media campaigns.

DOMO Athletics

Director of Digital Marketing – E-commerce Lead

April 2024 – Present

Google Analytics & Data Driven Marketing
Set up and manage Google Analytics for DOMO Athletics, leveraging data-driven marketing strategies to optimize campaign performance and enhance decision-making.
Go Shop @ domoathletics.com
Digital Marketing & E-Commerce Strategy
Led marketing and e-commerce initiatives for DOMO Athletics, driving online growth and brand engagement through strategic campaigns. Managed all aspects of digital marketing, from campaign creation to performance analysis, with a focus on increasing revenue and maintaining steady growth.
Go Shop @ domoathletics.com
Social Media Growth & Metrics-Driven Strategy
Led the social media presence for DOMO Athletics, growing the follower base to over 10k on Instagram and TikTok by leveraging data-driven insights to optimize content and guide marketing spend.
Go Shop @ domoathletics.com
Contect Creation
Coordinated athlete photoshoots and managed the entire campaign process, from initial concept to video editing. Oversaw the sequencing of collaboration posts to ensure cohesive and impactful campaign execution.
Go Shop @ domoathletics.com

Sample Video Featuring DOMO Athletes

Dr Mohanad Al Ansari 3D Hospital

3D Metaverse Layout Design

January 2021 – April 2022

Collaborated with Dr. Mohanad Al Ansari and a team of 3D modelers to design and optimize the layout of a metaverse environment on the Spatial 3D platform. Focused on creating user-friendly navigation, immersive aesthetics, and functional spaces aligned with the project’s objectives to deliver a seamless and engaging virtual experience.

College Fan Coins

Metaverse Developer – NFT Creator

January 2021 – April 2022

Metaverse Developer
Designed immersive metaverse environments to help athletes secure NIL (Name, Image, and Likeness) endorsements. These virtual spaces were tailored to showcase athlete branding, host virtual meet-and-greets, and promote sponsor collaborations. Leveraged 3D design, interactive layouts, and engaging aesthetics to create unique experiences that connect athletes with fans and sponsors, driving endorsement opportunities in innovative ways.
NFT Creator @ OpenSea.io
Huncho Elite is a groundbreaking collaboration between hip-hop icons Parlae of Dem Franchise Boyz and Quavo Huncho of Migos. This NFT collection was created to inspire and empower youth athletes, blending the worlds of music, culture, and sports into a unique digital initiative.
View NFT Collection

Picture from Metaverse environment in 2022.

E-commerce Tools

Content Creation & Video Editing Tools

Social Media Management Tools

Web3 Tools

Business Tools

Education

Teamwork is the key!

As a former scholarship football athlete at Arizona State University, I bring the discipline, teamwork, and leadership cultivated on the football field to every project. Team sports instill a deep understanding of collaboration, communication, and adaptability, all of which are essential in a professional environment. Just as success on the field requires aligning individual roles with a shared goal, achieving success in the workplace demands cooperation, strategic planning, and the ability to perform under pressure. My experience in balancing the rigor of athletics with academics has honed my time management and resilience, qualities that translate seamlessly into managing complex projects and leading diverse teams in dynamic environments.